Marketing Specialist
Job Description
The E-commerce Marketing Specialist is primarily responsible for building the brand’s image and driving online sales through digital platforms.
Job Details
1.1. Content Design & Creation
Design images, banners, and infographics for online channels, including Fanpages, websites, and e-commerce stores.
Develop ideas and produce short-form videos for advertising, product introductions, and viral content, including Reels, TikTok, Shopee Video, and other platforms.
1.2. Fanpage & Social Media Management
Manage content across Facebook, Instagram, TikTok, and other social media channels.
Engage with customers, respond to messages and feedback, and manage and nurture the follower community.
1.3. Sales Campaign Coordination & Proposal
Work with the E-commerce team to propose promotional programs aligned with market trends and sales targets.
Propose gifts, special offers, and mini-games to increase conversion rates.
Support the setup and execution of communication and advertising campaigns, including in-platform Ads, Facebook Ads, and TikTok Ads.
1.4. Website Content Management & Updates
Review and update product information, landing pages, and website articles.
Coordinate with the technical team or agencies to ensure the website operates effectively and supports marketing objectives.
Job Requirements
Strong design skills and proficiency in Photoshop and AI tools.
Good understanding of websites and basic website management.
Social media management skills.
Good communication skills.