PR & Marketing Department Manager
Job Description
The PR & Marketing Department Manager is responsible for developing marketing strategies, managing the Company’s brands, and planning and executing communication and promotional activities to support the Company’s business objectives.
Job Details
1.1. Marketing Strategy & Planning
Conduct market, customer, and competitor research to develop product and brand positioning.
Develop and execute Marketing plans based on business stages and product life cycles.
Establish brand image, identity, and brand experience guidelines across customer touchpoints.
1.2. PR & Marketing Execution
Direct the implementation of multi-channel communication activities, including Digital, PR & Media Relations, Events, KOLs, TVCs, Activations, POSM, and other relevant channels.
Manage external and internal communications across online and offline channels.
Coordinate with other departments and the Sales team on product launches, distribution, and product development activities.
1.3. Budget & Performance Management
Develop and control Marketing budgets for different stages and campaigns.
Monitor, measure, and evaluate the effectiveness of Marketing, Sales, and Brand activities.
Manage and coordinate with agencies, partners, and Marketing service providers.
1.4. Brand & Team Management
Manage the Company’s and its brands’ image and reputation in the market.
Coordinate crisis communication management and control information across communication channels.
Recruit, train, assign responsibilities to, and develop the Marketing team.
Job Requirements
Bachelor’s degree in Marketing, Commerce, Business Administration, or a related field.
At least 5 years of experience in a similar position.
Strong ability to develop strategies, create plans, and organize Marketing activities.
Strong team management, communication, negotiation, and partner/agency management skills.
Proficient in Microsoft Office; conversational English is preferred.
Strategic thinking, proactive attitude, strong sense of responsibility, and ability to work well under pressure.