Hai Phong’s Famous Pâté Achieves Breakthrough Sales on E-Commerce Platforms
Article by Doan Phong, published in Vietnamnet Newspaper
As of 2024, nearly 100,000 cans of Halong Canfoco’s Hai Phong Lamp Post Pâté had been sold on Shopee alone. Expanding sales channels to e-commerce platforms has brought significant results for local businesses.
Preserving the Flavors of Tradition
Changing the perception held by many consumers that canned food lacks nutritional value is no easy task. Over more than 20 years of establishment and development, Halong Canfoco has continuously conducted research, invested in and applied modern technologies to produce highly nutritious canned food products, earning consumers’ trust. The image of its red-sailed boat has gradually become an indispensable part of mealtimes for many Vietnamese families.
Halong Canfoco, based in Hai Phong, is a brand under Ha Long Canned Food Joint Stock Corporation, a pioneer in Vietnam’s canned food manufacturing industry. One of Halong Canfoco’s top priorities is ensuring food hygiene and safety throughout the production process.
A representative of Halong Canfoco stated that the raw materials, auxiliary materials, and entire food processing production lines are directly imported from regions with high quality standards, such as Europe, the United States, and Canada.
Thanks to its continuous efforts, Halong Canfoco has received numerous prestigious domestic awards, including Top 50 Strong Brands in ASEAN 2024 and High-Quality Vietnamese Goods 2024. Meanwhile, the Company’s canned food products have also reached markets across Europe, Asia, and Africa.
Halong Canfoco has won over numerous customers and received many prestigious awards.
Despite its successful expansion into international markets, Halong Canfoco continues to recognize the domestic market as a “fertile ground” for the canned food industry. In particular, the brand’s Hai Phong Lamp Post Pâté has sold nearly 100,000 cans on the Shopee e-commerce platform, allowing consumers across Vietnam to enjoy this renowned local specialty from the port city.
Preserving Traditional Vietnamese Flavors Through Halong Canfoco’s Signature Canning Technology
Shopee Livestreaming Creates a Launchpad for Vietnamese Specialties to Reach Wider Markets
In the Industry 4.0 era, upgrading production processes alone is no longer enough for businesses to achieve digital transformation and effectively reach consumers. E-commerce, particularly livestreaming, has emerged as a bright spot, opening up new opportunities for Vietnamese products.
Previously, products had to pass through multiple intermediaries between leaving the warehouse and reaching customers. With the rise of e-commerce platforms, businesses can now bring their products directly to consumers with just a single touchpoint. In particular, as the trend of combining shopping with entertainment continues to grow, livestreaming on major e-commerce platforms enables brands to introduce their products to potential customer segments more easily and gather valuable user data. These insights can then be used to optimize the shopping experience and drive sales.
Recognizing the importance of livestreaming on e-commerce platforms in boosting domestic sales, Halong Canfoco has partnered with Shopee to showcase its diverse range of canned food products in the “Tinh Hoa Viet Du Ky” livestream, scheduled for July 15.
Halong Canfoco will partner with Shopee for the “Tinh Hoa Viet Du Ky” program, airing at 12:30 PM on July 15.
During the two-hour livestream, viewers will have the opportunity to meet MC Thanh Thanh Huyen and businesses from the provinces of Vinh Phuc and Hai Phong. Representatives of Halong Canfoco will join the host in introducing hundreds of local specialties and products, sharing the brand’s development journey, and exploring valuable lessons learned from selling through livestreaming.
In addition, Shopee will work alongside the brand to offer consumers the opportunity to shop for Vietnamese agricultural products and local specialties at attractive prices, accompanied by a range of appealing promotions. Viewers can enjoy exclusive “Tinh Hoa” vouchers offering discounts of up to VND 166,000, Flash Sale vouchers with discounts of up to 30%, and thousands of free-shipping vouchers available throughout the livestream.
Throughout the livestream series, Shopee will provide comprehensive promotional support for the program and participating businesses across multiple platforms. It will also roll out a range of promotional offers, including exclusive vouchers, free shipping, cashback in Shopee Coins, and Flash Sales, to stimulate consumer demand and increase order conversion rates during the livestream.
The “Shopee – Tinh Hoa Viet Du Ky” livestream series aired on the 15th of each month from April to December 2024.
E-commerce livestreaming can be seen as a new and practical approach to celebrating high-quality products from local businesses. At the same time, it provides aspiring entrepreneurs and new sellers with an opportunity to better understand business operations and adapt to the digital transformation era.
In 2024, Shopee actively collaborated with government agencies and partners to implement various programs supporting Vietnamese businesses. Through these initiatives, Shopee helped sellers enhance their competitiveness on e-commerce platforms, supported local sellers in their digital transformation, and enabled them to operate more effectively online. As part of this program, Shopee also joined hands with farmers to promote the value of Vietnam’s agricultural products and local specialties to consumers nationwide.
