The Halal Market: A Catalyst for Export Growth at Halong Canfoco

According to market reports, the global Halal food market was valued at approximately USD 2.71 trillion in 2024 and is projected to exceed USD 5.91 trillion by 2033, representing a compound annual growth rate (CAGR) of around 8.92%. The Asia-Pacific region currently accounts for more than 48.5% of the market, helping drive demand for Halal products across the region.

In Vietnam, the potential of the Halal market is attracting growing attention from businesses seeking new opportunities for expansion. Data from the Vietnam Association of Seafood Exporters and Producers (VASEP) shows that Vietnamese tuna exports to Halal markets such as the Middle East increased from USD 83 million in 2021 to USD 113 million in 2024, a rise of approximately 35%. Meanwhile, canned and processed products account for nearly 70% of Vietnam’s total tuna exports to the Middle East.

Against this backdrop, Halong Canfoco is pursuing a strategy to expand and diversify its export markets, with a particular focus on Muslim-majority countries. Its Halal certification for key product categories, including tuna in oil, tuna salad, and lychees in syrup, is providing a strong foundation for export promotion and marketing efforts in major markets such as Malaysia, Brunei, Türkiye, the UAE, and Saudi Arabia. This certification demonstrates the Company’s compliance with stringent requirements covering raw material handling, factory hygiene, and raw material traceability.

With a proud 68-year history of steady growth, Halong Canfoco aims to increase the share of exports in its business, particularly in Halal markets, making them a key driver of revenue and market share growth. More importantly, this strategy will help strengthen quality management capabilities, implement traceability systems, and position Vietnamese brands within the global Halal value chain.

Expanding its international distribution network, securing placement in Halal supermarket chains across Muslim-majority countries, and tapping into cross-border e-commerce channels are also seen as key steps toward turning these ambitions into reality – fulfilling the goals set by one of Vietnam’s leading food industry enterprises.

HA LONG CANNED FOOD JOINT STOCK CORPORATION

71 Le Lai Street, Ngo Quyen Ward, Hai Phong City, Vietnam

Tel: (+84 225) 3836 692

Email: halong@canfoco.com.vn